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Selling Homes to Multicultural Consumers

Posted by GCAR on June 27, 2019
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August 27, 2019 @ 1:00 pm – 2:00 pm
Saratoga Springs Public Library
49 Henry St Saratoga Springs
NY 12866
Free to GCAR members

♦ CE Credits: 1

♦ Instructor: Pratik Shah, Trustco Bank

♦ Learn how clients from different cultures view the process of purchasing a home and how their different belief systems, ideas & feelings are tied into the purchase process.

  • Recognize a bargaining culture and how to respectfully work with them while educating them on appropriate times to bargain and when not to.
  • Learn how different cash-centric cultures need some education on traditional American financial programs.
  • How the cultural importance of numbers, colors and the direction of a house plays an important part in the selection process of a home.

♦ Lunch provided and sponsored by Trustco Bank

 Free for GCAR members only. Click here for non-member pricing info

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