Successful agents consistently seek new strategies that will grow and brand their businesses, maximize their time, and help them gain a competitive edge in the marketplace. Fortunately, all of those objectives and more can be met by tapping into Realtors Property Resource®, the most powerful data platform available to members of the National Association of REALTORS®.
As one of the most innovative benefits included in your NAR membership, and offered at no additional cost, RPR® offers exclusive access to analytics and custom-branded reporting tools that can be printed, emailed or texted from anywhere at any time.
What is RPR?
Comprehensive data, powerful analytics, and client-friendly reports for each of NAR’s constituencies
100% OWNED BY REALTORS®
Created by NAR for the sole purpose of providing Realtors® with the data they need to meet their clients’ demands.
EXCLUSIVELY FOR REALTORS®
No third party or public access… guaranteed. The only way a non-Realtor® can access the data in RPR is through an RPR report that has been created, branded and shared by a Realtor®.
NO-COST MEMBER BENEFIT
RPR is an invaluable member benefit offered exclusively to Realtors® at no additional cost. RPR services every segment of the real estate industry: Residential, Commercial, Brokers, Appraisers, Associations, and MLSs.
RPR® is an invaluable resource that allows REALTORS® to…
- Research hundreds of datasets on over 160 million properties
- Leverage the exclusive Realtor Valuation Model® (RVM®) in pricing discussions
- Calculate the return on investment for home improvements
- Pinpoint the value of a home when conducting a comp analysis
- Create winning listing presentations, buyer tours, farming strategies, open houses, and relocation packets
- Access RPR residential data and reports from any desktop, iOS and Android device
- Identify the right customers and/or employees for a business based on demographic and psychographic data
- Pinpoint over-and-underrepresented business types in a specific geography.
- Match the best location with the most suitable target audience
