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Realtor Property Resource

Successful agents consistently seek new strategies that will grow and brand their businesses, maximize their time, and help them gain a competitive edge in the marketplace. Fortunately, all of those objectives and more can be met by tapping into Realtors Property Resource®, the most powerful data platform available to members of the National Association of REALTORS®.

As one of the most innovative benefits included in your NAR membership, and offered at no additional cost, RPR® offers exclusive access to analytics and custom-branded reporting tools that can be printed, emailed or texted from anywhere at any time.

What is RPR Video

What is RPR?

Comprehensive data, powerful analytics, and client-friendly reports for each of NAR’s constituencies

Created by NAR for the sole purpose of providing Realtors® with the data they need to meet their clients’ demands.

No third party or public access… guaranteed. The only way a non-Realtor® can access the data in RPR is through an RPR report that has been created, branded and shared by a Realtor®.

RPR is an invaluable member benefit offered exclusively to Realtors® at no additional cost. RPR services every segment of the real estate industry: Residential, Commercial, Brokers, Appraisers, Associations, and MLSs.

RPR® is an invaluable resource that allows REALTORS® to…

  • Research hundreds of datasets on over 160 million properties
  • Leverage the exclusive Realtor Valuation Model® (RVM®) in pricing discussions
  • Calculate the return on investment for home improvements
  • Pinpoint the value of a home when conducting a comp analysis
  • Create winning listing presentations, buyer tours, farming strategies, open houses, and relocation packets
  • Access RPR residential data and reports from any desktop, iOS and Android device
  • Identify the right customers and/or employees for a business based on demographic and psychographic data
  • Pinpoint over-and-underrepresented business types in a specific geography.
  • Match the best location with the most suitable target audience

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